Jakarta - Master Jhonny Ive Apple's design are made to believe that the product is not cheap artwork . Unfortunately, it is simply stolen by competitor Apple .
Ive revealed when interviewed by the media fury Britain's Sunday Times . One of the beliefs of the late Steve Jobs was also leaked why Apple products are always so ' masterpiece ' .
" Because I work with instilling a sense of love and high respect for making it ( the product ) , " he said , as quoted from Cnet , on Monday ( 17/03/2014 ) .
With respect and loving , he explained that Apple ultimately not or do not really make a cheap product .
" We are surrounded by anonymous poorly made product . Tempted because they think people do not care about it . , But we have shown that these people care about , " Ive reasoned .
" It's not just about aesthetics . They care about serious things understood and well made . Implications they have to pay more , " he added .
He also told me that many of Apple's competitors are stealing work from made. Although not explicitly call Samsung among others .
" It was theft . What copied not only the design , but the thousands of hours of struggle , " he said .
" We made something beautiful in large numbers . Success for us it is a victory for the purity of integrity , " said Ive , who has a degree from the United Kingdom Sir .
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