This Success Secrets Digital Marketing from the Boss eBay

Jakarta - Presenting a seamless user experience that is a must in the digital marketing . There are a number of things that should be taken to ensure that consumers are interested in accessing your content and linger . In one of the sessions at the SES Conference held at the Intercontinental Hotel Jakarta , Thursday ( 20/03/2014 ) , Darren Fifield , Head of Marketing Solutions , Inc. , eBay Enterprise share recipes in handling customer present . Darren calls to consumers in the digital age is a hyper-connected , aka very connected to the Internet and social media .

Thus , presenting the best e-commerce experience is a challenge . " Consumers are asking for more . Attention more , more relevant content , personalized and we are forced to be more concerned how we communicate with them , " he said . He said that , as much as 84 % can not be separated from the smartphone . Not surprisingly , these habits create opportunities for targeted digital marketing campaign activists . " 66% of customers expect a good mobile experience .

Content presented must be mobile relevance . Otherwise, you will be left behind . Customer will easily go , " he said . He gave an example , many companies that send email campaigns that are not optimally accessible on mobile devices . As a result , the contents of the email until they are messy and lazy to read it .