Samsung Ad Makes Apple boss Anxious

California - Samsung is so intense campaign of advertising , some of which are completely satirical iPhone fans . Secretly , Apple hot ears Samsung actually acknowledge the ad is pretty good .

In a recent trial of Samsung against Apple in a California court , in which Apple accused Samsung violated patent technology 5 , revealed several documents that mention Apple marketing boss Phil Schiller , worrying about the Samsung ad campaign .

Some time ago , Samsung launched an advertising campaign The Next Big Thing Is Already Here . In some impressions , the ad was a parody of Apple fans lining up and there are some users of Samsung come . Samsung users that show features that do not exist on the iPhone .

In addition , Samsung also menggeber massive advertising at a major sporting event that makes the Super Bowl Schiller increasingly anxious . " This ad is pretty good , " Schiller wrote in an email that he sent to James Vincent , boss of advertising agency Media Arts Laboratories that have made ​​Apple ads .Peak , there is publication of articles in influential Wall Street Journal titled ' Has Apple Lost Its Cool to Samsung ' . The article discusses that harass Schiller because Apple threatened Samsung .Back Schiller exchanged emails with James Vincent and discuss the article. " We have to do the hard work to reverse this situation , " wrote Schiller on Vincent when it was , as quoted from the Wall Street Journal , Monday ( 07/06/2014 ) .

Schiller was then assessed the advertising agency chairman Vincent less good than Samsung . In fact, he never suggested that Tim Cook , Apple's CEO , looking for a new advertising agency . " We may have to start looking for a new advertising agency . We do not get what we need , " said Schiller .Samsung displayed above documents in court as proof that Apple fears the Samsung . So the lawsuit continues to be done Apple on the South Korean vendors .

In the latest case , Samsung is accused of infringing five patents related to Apple's smartphone functions , such as slide to unlock to unlock the phone , correction letters when typing , contextual links in your contact information , universal search and background syncing of data .