Jakarta - Google and Facebook is projected to again rule the mobile advertising business in 2014 after successfully controlled two-thirds of the ads in the mobile phone market last year reached USD 17.96 billion, or around Rp 203 trillion .
In the eMarketer projections quoted from Celluler News, Thursday ( 03/20/2014 ) , in 2013 the global mobile advertising spending increased by 105 % to USD 17.96 billion compared to the 2012 results only USD 8.76 billion .
eMarketer also predicts mobile advertising in 2014 will increase again , reaching 75.1 % of the total U.S. $ 31.45 billion , of which mobile advertising will contribute as much as a quarter of the total worldwide advertising spending .
Google and Facebook , when combined , these two internet giants show an increase in the overall mobile advertising revenue in 2013 , which amounted to USD 6.92 billion .
" Google and Facebook has scooped two-thirds of the cost of mobile advertising in 2013 ago and this figure is predicted to increase rapidly in 2014 , " said eMarketer research .
If the power of the two split , Google is still the biggest player in the world of mobile advertising . Facebook , though not as big as Google , but must be wary of Google's prestige .
The reason , in 2013 the market share of mobile Facebook ads increased 17.5 % from the year 2012 which is only 5.4 % . eMarketer predicts this increase will continue to haunt Facebook in 2014 predicted that its market share will increase to 21.7 % .
" Google is currently still in control of the world 's mobile advertising market with a share of almost 50 % in 2013 . Yet Facebook is quite rapid growth will lead to Google's mobile advertising market share shrank to 46.8 % in 2014 , " writes eMarketer .
On the other hand , Twitter will be one of the many companies that are predicted to increase its market share in mobile ads this year . eMarketer predicts Twitter will increase its market share in mobile advertising as much as 2.6 % , up from 2.4 % last year . Even in the previous year , its market share is only 1.5 % .
In the midst of intense competition , eMarketer predicts that mobile advertising market will also be in the power of Facebook. Because, in 2012 , advertising revenue on Facebook from a mobile platform is only 11 % of the total revenue from advertising that they can be in it .
But last year , in 2013 , that figure rose to 45.1 % . In 2014 , estimates eMarkerter mobile ads on Facebook will contribute revenue from advertising in the company to 63.4 % .
While at Google , mobile advertising revenues in the company reached 23.1 % of total advertising revenue Google in 2013. This year, eMarketer predicts this number will increase by only 33.8 % only .
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