Jakarta - According to the gossip , Apple finally announced a deal to buy the company Beats Electronics with a value of USD 3 billion, or around Rp 34.8 trillion . Beats Electronics Beats headphones are famous for products aimed at the upscale market .
As part of the acquisition , which consists of Beats founder Jimmy Lovine and Dr. Dre will join the employees of Apple . Beats was founded in 2008 and since then it was quite successful in the world music industry .
The main reason to buy Apple Beats possibility to strengthen the music streaming service that is popular lately , while sales declined songs on iTunes . Streaming music market in the United States is currently dominated by Pandora and Spotify . Apple is expected to make Beats Music streaming service is becoming popular.
" Apple created the digital download business and obtain remarkable progress , but the industry is heading in the direction of streaming services , " said Daniel Weisman , manager of record company Roc Nation .
In addition to strengthening the music streaming service , the popularity of Beats headphones can also add to the cool factor if it will be included in Apple gadgets . Similarly, as quoted by Reuters on
Friday (30/05/2014) .
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